Perception Communication - Advertising and PR solutions
 Services

Public Relations

COCA-COLA
The agency’s involvement with Coca-Cola began with the privatization of El Nasr Bottling Company and Joint Venture Investments – one of the largest privatization transaction in Egypt. Activities included: developing key messages to Coca-Cola’s employees, press release drafting and distribution, development and implementation of briefing events, creation of workforce and dealer communications materials and organizing special events. The agency designed a brochure for Coca-Cola’s dealers throug


MINISTRY OF TOURISM
During the latter part of 1992, Egypt experienced a wave of violent terrorist acts aimed at tourists. Burson-Marsteller and the agency was appointed by the Ministry of Tourism to implement a six-month public relations and crisis management multi-marketing program. Six regional Burson-Marsteller offices along with the agency coordinated efforts to revive the tourism industry- Egypt's highest source of foreign currency revenue. The core of the program involved coordinating the release of


EDUCATION REFORM PROGRAM
The agency worked closely with the client to develop visuals and templates for a Talk Book and PowerPoint presentation giving an overview of the project. Current tasks being handled are video documentation, media relations, and the development of a web site.